Cindy Erlina's Portfolio

Profile

 

Hey, Cindy here.

I'm a creative, currently residing in Sydney and working as a Senior Designer at Hoyne. 

Throughout my career, I’ve produced campaigns across branding, advertising, in both print, digital and 3D environments. Having started my career at an experiential agency, then to branding and placemaking, I felt a natural progression to move into Art Direction.

Each year, I like to give myself a big challenge to tackle. In late 2016, a colleague was describing an experience that was 'the toughest thing he’s ever done in his life' and I immediately thought 'that's what I'm going to do next year’. And so in 2017, I applied for AWARD School.

AWARD School really did become the toughest 3 months of my life, but also the most rewarding. I learned the importance of insights, how to find that human truth and translate them into a big idea. The experience has completely altered my perspective and my approach. And I was fortunate enough be placed in the Top 10.

Outside of work, I like to spend my time travelling, eating sushi, drinking whiskey, and watching too many french bulldogs videos.

Thanks,
Cindy


AWARDS

AWARD School 2017 – Top Ten
Graphis Annual 2018 – Merit
UDIA Awards 2017 – Finalist
Sydney Design Awards 2017 – Silver in Branded Experience
Sydney Design Awards 2016 – Silver in Branded Experience
APAC Effie Awards 2014 – Semi-Finalist Single Market Property Category
ADMA 2013 – Finalist Design Effectiveness Award
Australian Catalogue Awards 2013 – Highly Commended
Australian Marketing Institute 2012 – Best Education Campaign
ADMA 2012 – Silver in Effectiveness in Business Consumer and Services
agIdeas Design Conference 2010 – NewStar Award Finalist
Billy Blue College of Design 2009 – Yellow Sock Award for Most Creative Design Solution


CLIENT EXPERIENCE

Qantas
Volkswagen
Nespresso
Frasers Property
Mirvac
Crown Property Group
ASOS
Rimmel
Marc Jacobs
Calvin Klein
Mentos
Westfield
Nivea
National Gallery of Australia
Charles Darwin University
Optus
Foxtel